The following article is written by Michael D. Smith, an associate professor at the School of Business at the University of North Carolina at Chapel Hill and the author of “The Ultimate Guide to Making $50 Million Car Services in One Year.”
The following is an edited version of the article.
The company that runs car services in North Carolina says its car services have increased to more than 50 million trips annually, up from 40 million last year.
In addition to providing car care, Walmart offers free delivery for customers with health and vision issues and car maintenance and repairs.
The service has a total revenue of $9.9 billion.
Here are some tips on how to make your car service a success.1.
Choose the right type of service.
Some car services can only take orders from specific drivers.
Others may be able to help customers in certain locations, such as a restaurant or gas station.
Some service centers are more likely to be located in big cities.2.
Choose locations that cater to specific demographics.
The goal is to find customers who have a wide range of income levels and preferences, but also people who may have limited or no transportation options.3.
Get some help from your staff.
The key to making the best car service for your customer is finding out how to best connect with your staff and the community, said Rob Dutro, president and CEO of CarCare NC, a company that specializes in car services.
“It takes time and communication to get the right people to work with you,” he said.4.
Have a big enough market.
“The challenge is to get a good market that is attractive to everybody,” said Michael Dutros.
The more people who are willing to pay for a car service that is going to serve them, the better the service will do, he said, and the more money it will make.5.
Set up a loyalty program.
Some services charge a fee, which can be a good way to attract customers to pay.
Dutrot said that if the service doesn’t have a strong loyalty program, they may not be able get customers.6.
Get a dedicated customer service representative.
CarCare offers a “dedicated customer service” representative who will answer questions about the car service and assist customers in managing their insurance and driving requirements.
“Our goal is that we get the best out of our employees, because they really want to be in that community,” Dutrop said.7.
Find out what your customers value and want.
Some people will take great pride in their car, but some may be more concerned about the overall value of their car service.
You may be surprised how much people value the car they’re getting, Dutrovos said.8.
Find the right parking space.
“When you’re talking about the amount of time it takes to drive and the cost of the parking,” Duto said, “you really have to ask yourself what your customer wants.”
The car service needs to be able offer a wide variety of parking options, and not just the best ones, Duto added.9.
Choose a location that will allow for a more secure, low-cost experience.
Car Care also offers free pick-up and drop-off at many of its locations, including Walmart.
There are also a number of other benefits for the customer, including the convenience of getting a car repaired when they get in the car, said Dutromos.
“We want the customer to feel comfortable and safe, and they have a safe place to park,” he added.10.
Consider adding more parking.
Some companies offer free parking, and car care may be a great option for those with limited parking.
“I think it’s more important to be a little more selective than to be free,” Duti said.
But it’s also important to look for parking that will have a lot of parking available, and will not be crowded.
If you find parking that’s very limited, or if the customer service reps aren’t very attentive, that could lead to a bad experience, Duti added.11.
Create a plan for a year.
Some customer service centers will charge $25 a month for a six-month lease, but the longer you wait to find a parking space, the more it costs to make up the difference, said Mike Riggs, senior director of corporate development for CarCare.
“You don’t have to wait six months, but you need to make the time,” he explained.
If the customer is willing to spend that money on parking, then the cost should be passed on to them, he added, noting that it may not take as long as it takes for other services to start getting better.